
Should I self-host Kit?
Kit (ConvertKit) at $39/mo for 1k subscribers is the classic listmonk win: campaigns, sequences and segmentation from a two-container setup verified on this scoreboard, plus an SES account measured in cents.
The math (nothing hidden, including your time)
| Kit (Creator) | $39.00/mo |
| VPS share + storage | −$0.50/mo |
| Your maintenance: 30 min/mo at $20/h | −$10.00/mo |
| Net saving | $28.50/mo |
| Setup: 40 min measured (one-time) | $13.33 |
| Break-even | 0.5 months |
| Markup Index (price ÷ real self-host cost) | 3.7× |
Price: source, checked 2026-08-06. Inputs are stored in git; every number above is derived, never hand-written.
What you lose
- Kit's creator-network recommendations engine
- Landing pages and commerce come from elsewhere in your stack
What you're paying Kit for
- email campaigns
- subscriber segmentation
- automation sequences
- landing forms

Ranked alternatives
Signup forms, contacts and campaigns out of one Elixir release and one PostgreSQL, with the sending handed to an SMTP relay you pick.
Your mailing list, your campaigns and your click stats out of one Go binary, with the sending handed to an SMTP relay you pick.
Hardware
Runs comfortably on a real VPS (2 GB+).
The tested compose file (our evidence, CI-booted)
# listmonk — newsletter + mailing lists (replaces Mailchimp's list half; you still need an
# SMTP relay like SES/Postmark for deliverability — that cost is in the verdict math notes)
services:
listmonk:
image: listmonk/listmonk:latest
container_name: listmonk
restart: unless-stopped
depends_on:
listmonk-db:
condition: service_healthy
command: [sh, -c, "./listmonk --install --idempotent --yes && ./listmonk"]
environment:
LISTMONK_app__address: 0.0.0.0:9000
LISTMONK_db__host: listmonk-db
LISTMONK_db__port: "5432"
LISTMONK_db__user: listmonk
LISTMONK_db__password: listmonk
LISTMONK_db__database: listmonk
LISTMONK_db__ssl_mode: disable
ports:
- "9000:9000"
healthcheck:
test: ["CMD-SHELL", "wget -qO- http://localhost:9000/health >/dev/null || exit 1"]
interval: 5s
timeout: 5s
retries: 24
start_period: 20s
listmonk-db:
image: postgres:16-alpine
restart: unless-stopped
environment:
POSTGRES_USER: listmonk
POSTGRES_PASSWORD: listmonk
POSTGRES_DB: listmonk
volumes:
- listmonk-pg:/var/lib/postgresql/data
healthcheck:
test: ["CMD-SHELL", "pg_isready -U listmonk"]
interval: 5s
timeout: 5s
retries: 12
volumes:
listmonk-pg:
Want a guided install instead? caniselfhostit.com/kit has AI-agent prompts that assume a bare machine — that's their half of the stool, and it's good.
Verification
Protocol v1 · verified by zernonia on 2026-08-10 · setup measured at 40 min · AI assistant: claude-code (allowed & stated)
Full timed log
# Kit — verdict log - **Date:** 2026-08-10 - **Verdict:** YES — worth it - **Protocol:** v1 (2GB reference env, Docker preinstalled, AI assistant: claude-code) ## Setup evidence (shared) - This verdict rides on the same replacement verified for `mailchimp-listmonk` — see `compose/mailchimp-listmonk.yml` and its log. ## The call Kit (ConvertKit) at $39/mo for 1k subscribers is the classic listmonk win: campaigns, sequences and segmentation from a two-container setup verified on this scoreboard, plus an SES account measured in cents.
Verdict history
- 2026-08-10: unscored → YES — Initial verdict: Kit (ConvertKit) at $39/mo for 1k subscribers is the classic listmonk win: campaigns, sequences and segmentati.
