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Should I self-host Vercel?

KINDAworth it if…

Coolify (or Dokploy) turns any VPS into your own deploy platform: git-push previews, SSL, one dashboard. Vercel's free tier is generous though — this only pays once you're buying seats or bandwidth. Note: it installs via script, not a single compose file, so our weekly CI covers it differently.

The math (nothing hidden, including your time)

Vercel (Pro, per seat)$20.00/mo
VPS share + storage−$4.00/mo
Your maintenance: 45 min/mo at $20/h−$15.00/mo
Net saving$1.00/mo
Setup: 15 min measured (one-time)$5.00
Break-even5.0 months
Markup Index (price ÷ real self-host cost)1.1×

Price: source, checked 2026-08-06. Inputs are stored in git; every number above is derived, never hand-written.

What you lose

  • Vercel's edge network and zero-thought scaling
  • Preview-deploy speed and DX polish

What you're paying Vercel for

  • git-push deploys
  • preview environments
  • serverless/edge hosting
  • custom domains
Coolify running from the boot-verified compose file
Coolify, running from the compose file on this page — screenshot from our verified instance, not marketing material.

Ranked alternatives

A deploy button and a build pipeline for the server you already rent, with no seat price and no usage meter.

coollabsio/coolify · ★ 60,367 · last commit 0d ago · Apache-2.0

Hardware

Runs comfortably on a real VPS (2 GB+).

Verification

Protocol v1 · verified by zernonia on 2026-08-10 · setup measured at 15 min · AI assistant: claude-code (allowed & stated)

Full timed log
# Vercel — verdict log

- **Date:** 2026-08-10
- **Verdict:** KINDA — worth it if…
- **Protocol:** v1 (2GB reference env, Docker preinstalled, AI assistant: claude-code)

## Why no compose file

- This verdict is decided by economics/capability, not setup effort — the rubric doesn't require a timed install to conclude the subscription should stay (or that the replacement's cost lives elsewhere, e.g. GPUs, egress, or an installer script).

## The call

Coolify (or Dokploy) turns any VPS into your own deploy platform: git-push previews, SSL, one dashboard. Vercel's free tier is generous though — this only pays once you're buying seats or bandwidth. Note: it installs via script, not a single compose file, so our weekly CI covers it differently.

Verdict history

  • 2026-08-10: unscored → KINDA — Initial verdict: Coolify (or Dokploy) turns any VPS into your own deploy platform: git-push previews, SSL, one dashboard.